Oman Botanic Garden
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Expo 2020 Dubai
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Ashmolean Museum
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MENA Climate Week
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Natural History Museum London
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University of Cambridge
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National Trust
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Saudi Green Initiative
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Aramco
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Heritage Malta
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Penn Museum
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SeaCity Museum
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Field Museum
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Birmingham Royal Ballet
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KPMG
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2012 London Olympics
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Oman Botanic Garden 〰️ Expo 2020 Dubai 〰️ Ashmolean Museum 〰️ MENA Climate Week 〰️ Natural History Museum London 〰️ University of Cambridge 〰️ National Trust 〰️ Saudi Green Initiative 〰️ Aramco 〰️ Heritage Malta 〰️ Penn Museum 〰️ SeaCity Museum 〰️ Field Museum 〰️ Birmingham Royal Ballet 〰️ KPMG 〰️ 2012 London Olympics 〰️
We are Narrative Directors
Every project begins with a need, a vision and a lot of questions.
What are we trying to say? How will we speak? Who will listen? What does success look like? What do we have to show and share? What do we want people to know, feel and do?
Narrative Direction helps answer these vital questions about identity, story and purpose.
And transform them into your Core Narrative – the foundation and framework for planning, developing and delivering your project - from a museum gallery to a high tech immersive environment - in the real world.
Why Narrative Direction?
Over more than three decades we've pioneered a methodology that uses the power of narrative as both a Process and a Product.
As a Process, Narrative Direction focuses on discovering and connecting the fundamental ideas at the heart of a project, turning them into the framework that keeps your identity, voice and purpose at the centre of every strategy, space and experience you create.
As a Product, Narrative Direction gives you a clear, shareable description of what you're doing, who it’s for and the thinking behind what you’re making.
From this foundation, we collaborate to realise your project vision through the design, storytelling and media, interactive, immersive and emerging technologies.
Great stories, told well, change minds.
Whether you're at the ideation stage, deep in development, operationalising a near-launch experience, or developing new skills for your team, Narrative Direction is the collaborative process that aligns every team and every decision.
At any scale. At every stage.
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For organisations and institutions, we are strategic partners and consultants who help to shape the foundational ideas, engage stakeholders, brief and oversee the development, test and refine the evolving outputs, and safeguard the narrative integrity of your project from first ideas to final delivery.
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For clients and design agencies, we are narrative specialists working alongside consultant delivery teams, taking responsibility for narrative strategy and content development, ensuring the client’s core narrative and voice is integrated and expressed across every aspect of physical, digital and experiential design.
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For innovators and creators with new ideas, who see what could be as well as what is, we are collaborators and creative development partners, excited to push the boundaries of what’s possible in the realms of applied narrative, immersive storytelling, arts and technology.
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For destinations and organisations, who have an experience that they want to improve or transform, we’ve developed a narrative-led framework for understanding who you are and what you do, why you do it and who you’re doing it for, and how you can do it better.
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For leaders and teams, who need to change how they operate and develop the skills, knowledge and capacity to improve experiences for visitors, audiences or customers, we partner with industry experts to imagine future states, design and implement lasting change that’s meaningful, measurable.
Some of our clients…
Featured Projects
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NHM Dinosaur Galleries
It all started back in 1993 with Dinosaurs at NHM London. Instead of traditional taxonomies, these iconic galleries pioneered the approach of exploring the most enigmatic of ancient creatures through the lens of a single framing question - ‘were dinosaurs like animals living today?’ - more than 30 years on and this single project has been visited by more than 120m people (that’s about that same as the entire population of Japan!).
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Penn Museum: Journey to the City
The ancient cities of Mesopotamia, modern Iraq, Iran and Southern Turkey, are where urban civilisation began. Working with alongside curatorial and collections teams at Penn Museum and HSD, we developed the narrative direction, content and design integration for the Middle East Galleries, finding the thread that connects six thousand years of human settlement to the way we live today. That thread became the galleries’ narrative foundation: Journey to the City.
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OPUS: The Next Stage
What happens when a live performance escapes the stage entirely, and finds its audience anywhere in the world? Funded by Innovate UK, who described it as a new art form, this collaborative R&D project with CCIXR Portsmouth University and Birmingham Royal Ballet combined 4D volumetric video capture with location-based augmented reality to create digital human performances that exist in the real world rather than on a screen. Anyone. Anywhere. Anytime.
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Saudi Green Initiative at the UN COP16
At UN COP16, the 16th conference of the parties of the United Nations Convention to Combat Desertification (UNCCD) in Ryadh, we scripted and developed the communications and training for Saudi Green Initiative, focusing on sustainability pillars that include expanding protected areas, enhancing conservation efforts, supporting the Kingdom’s initiatives to plant 10 billion trees in the fight against desertification and reduce carbon emissions.
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UK Pavilion @ EXPO2020 Dubai
Inspired by Stephen Hawking's Breakthrough Message, the UK Pavilion at Expo 2020 Dubai asked a question as simple and as vast as the one that started it: what is humanity's future in space, and what does Britain have to say about it? Working alongside Es Devlin's extraordinary architectural vision, TGA undertook the research, scripting and design integration that gave the pavilion its narrative spine, translating one of the most ambitious themes imaginable into an experience that felt both intellectually serious and moving for the millions of visitors who walked through it.
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Diriyah Gate Cultural Assets
At $62.2bn, Diriyah Gate is one of the most ambitious cultural development projects ever undertaken, a giga-project built around the At-Turaif UNESCO World Heritage Site and 600 years of authentic Najdi culture and history. TGA and an expert team led the narrative masterplanning for the cultural assets, developing the story framework that integrates heritage, education, culture and world-class living into a single, coherent vision, translating Saudi Arabia's Vision 2030 from national ambition into lived experience.
Working With Us
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